Get discoveredGet discovered · 4 min read
Turn every parcel into a shopper funnel
A packaging insert with a QR code moves your best customers from a one-off delivery into an ongoing conversation.
Guides
Make wiinta part of your growth engine.
Practical playbooks for the platform that sells demand intelligence: bring shoppers in, read what they ask for, and let every interaction sharpen your next decision.
Every playbook, newest first.
Featured guideStart here · Get discovered · 6 min
10 places to put your wiinta link today
Instagram bio, WhatsApp status, packaging QR codes, invoices, receipts, email signature, in-store signage — every touchpoint your customers already see.
Get discovered
Get discoveredGet discovered · 5 min read
How to invite customers to wiinta (without being pushy)
Copy-and-paste scripts for WhatsApp, email and Instagram that frame wiinta as a service to them, not an ask from you.
Get discoveredGet discovered · 5 min read
Send your ad clicks to wiinta, not just your store
Ads create demand whether or not people buy. Route the clicks through wiinta and the demand becomes data you own.
Read the demandRead the demand · 7 min read
The gap report: your next range, written by the market
Every ask wiinta cannot answer is recorded, ranked and translated into a range decision.
Read the demandRead the demand · 6 min read
Attribute demand: colours, sizes and price bands, explained
Not "more dresses" — midi wrap dresses in green, under R800. The ontology reports demand at the level you buy at.
Read the demandRead the demand · 8 min read
How the ontology understands your shoppers
Shoppers never say "women's footwear". They say "ballet flats for work, size 4". Here is how wiinta maps one to the other.
Read the demandRead the demand · 4 min read
Silent products: what zero engagement is telling you
A product nobody asks about is shelf space nobody asked for. Read the silence, then act on it.
Grow the loop
Grow the loop · 6 min read
How wiinta improves itself every time a shopper asks
Every question, click and save teaches the ontology. Your intelligence is sharper this week than last week — automatically.
Grow the loopGrow the loop · 5 min read
The learning loop, explained
Clicks, saves and purchases train ranking for your range. A static catalog stays flat; a connected one compounds.
Grow the loopGrow the loop · 6 min read
Why more shoppers on wiinta sharpens YOUR intelligence
Every new shopper asking near your vertical makes the demand picture around your range more precise. Growth is not a vanity metric here — it is sample size.
Go to marketGo to market · 7 min read
Launch a range backwards: ask volume first, stock second
Use ranked asks to decide what to buy, in what depth, before you place the order.
Go to marketGo to market · 6 min read
Price-band intelligence: where your pricing sits against real demand
See the price bands shoppers actually ask for in your vertical, and position against them deliberately.
Go to marketGo to market · 5 min read
Seasonal planning with ask trends
Ask volume moves before sales do. Watch the curve, buy ahead of it.
AutomateAutomate · 8 min read
Your first API sync in an afternoon
Mint a key, POST your catalog, and watch every product stage into the mirror — with the same validation the portal applies.
AutomateAutomate · 5 min read
Keep your shelf honest: incremental sync and withdrawals
Sold-out stock leaves the racks in one call, and withdrawn rows never count against your plan.
Answered asks
your catalog vs shopper demand
week 1week 4week 8week 12
The dashed line is a static catalog. The solid line is yours: every click, save and purchase teaches wiinta which of your products answer which shoppers.
Why the guides work
Wiinta improves itself. You just have to feed it.
Every shopper ask is parsed into the ontology. Every engagement trains ranking for your range. Every new shopper makes the demand picture around your products more precise. The guides above are how you feed the loop — and the loop is what makes your intelligence compound while your competitors guess.
- · More shoppers → more asks → a sharper map of what to stock
- · More asks → better ranking for the products that answer them
- · Better ranking → your catalog meets demand before competitors do
Guides get you going. The demand keeps you going.
Connect your catalog once — every guide above gets sharper as the loop runs.